Meta Ads Platform Integration

Optimize the performance of your WhatsApp, Facebook, and Instagram ads.

Track the entire customer journey from ad engagement to conversion, and send conversion data and audience lists back to the ad platform to improve tracking, optimize placements, and build precise audiences.

Trusted by 5000+ Clients Worldwide

Track and Optimize Your Facebook, Instagram, and WhatsApp Ad Performance

Seamless Conversion Tracking

Track your ad performance without any data gaps. From chat-based orders and website purchases to in-store sales and cross-channel interactions, every conversion is captured.

Boost Conversion Rates

Send conversion events, audiences, and values back to the Meta ad platform. This enhances your ad targeting through machine learning, ensuring your ads reach a more relevant audience.

Build Targeted Audiences

Use conversion data to create custom audiences for retargeting, or expand your reach with lookalike audiences to connect with an even more targeted customer base.

Meta Ads Cross-Channel Conversion Tracking: Accelerate Your Ad Optimization

Cross Platforms

Break through social boundaries—use WhatsApp data to optimize Your Meta ads

By integrating Omnichat’s Cross-Channel Connector (OmniLink) feature, you can unify your customer data from Facebook, Instagram, and WhatsApp.

This allows you to evaluate and improve your Meta ad performance based on customers’ WhatsApp interactions.

OMO

Bridge the Gap Between Online and Offline—Track In-Store Conversions Too

Want to drive customers to your physical stores through ads but struggling to track the results?

Omnichat’s cross-channel connector and social media tools break down the barriers between online and offline, allowing you to track performance and optimize ads seamlessly across both digital and physical channels.

Cross Social Media

Seamless Ad Performance Tracking

Track the effectiveness of your message ad performance. Once a customer initiates a conversation, you can track everything—from website purchases and chat-based orders to other conversion actions.

Conversion events, values, and audiences are automatically sent back to the ad platform, giving you more accurate insights into your ad performance.

Custom Conversion

Customize Conversion Actions

Track more than just online orders!

No coding required—easily define social interactions as “conversions” in Omnichat to evaluate your ad performance.

Common conversions include:

Completing a reservation
Claiming a coupon
Receiving a coupon
Participating in interactive games
Completing WhatsApp Flow Forms

Audience

Build Targeted Ad Audiences

Transform your converted customers into custom audiences for powerful retargeting in your future ad campaigns.

You can also expand these custom audiences into lookalike audiences, allowing you to reach new, highly targeted customer segments effectively.

Conversion Rate Improvement

Increase Your Conversion Rates

Optimize your ad targeting and drive higher conversions with detailed tracking and real-time data feedback.

Quickly reach new high-conversion potential customers by creating lookalike audiences.

Common Use Cases for Meta Ads Integration

Purchase After a Conversation

Many customers reach out with questions after seeing an ad and then proceed to purchase. Omnichat seamlessly integrates data from ads, conversations, and website purchases, allowing you to track the entire process—whether it’s through one-on-one customer service guidance or chatbot auto-responses.

Driving In-Store Purchases with Online Ads

You can use online ads to offer in-store gift vouchers or discounts. When customers redeem these offers in-store, their conversion behavior is reported back to Meta Ads, enhancing performance tracking and improving ad targeting through machine learning.

FB/IG Ads to WhatsApp Appointments

Meta ads can direct customers to book appointments on WhatsApp. Once the booking is complete, the conversion event and its value are automatically reported back to Meta Ads.

Placing Orders Through Social Media Conversations

Guide customers from FB/IG ads to place orders via WhatsApp or LINE. Once the order is placed, the order value and conversion event are automatically reported back to Meta Ads.