SMCP
Our focus is on personalised 1-on-1 service, both pre- and post-sale, and on understanding our customers through data.
— Howell Wong, Regional Director of Transformation and Operations of SMCP
With over 1.3 billion active users worldwide, WeChat has become an essential platform for businesses to connect with customers.
By integrating WeChat Business and Official Accounts into Omnichat, brands can centralise conversations, streamline messaging management, and automate customer engagement with chatbots and smart workflows.
A WeChat Business Account, also known as a WeChat Official Account, allows brands to build a direct connection with customers inside WeChat’s ecosystem. There are four main types of accounts: Subscription Account, Service Account, WeChat Work (Enterprise WeChat), and Mini Programs.
For overseas businesses, only the WeChat Service Account (International Version) is currently available, as Subscription Accounts are restricted to Mainland China.
By integrating your WeChat Business Account with Omnichat, you can manage WeChat conversations alongside WhatsApp, Facebook Messenger, Instagram, and LINE from a single inbox, improving efficiency and ensuring consistent customer engagement.
Centralise all customer messages, including WeChat, WhatsApp, Facebook Messenger, Instagram, LINE, and Website Live Chat, into one platform for faster response times and a better customer experience.
Leverage WeChat automation to reduce repetitive tasks, streamline workflows, and deploy intelligent chatbots that handle common inquiries. This allows your team to focus on higher-value 1-on-1 interactions and building long-term relationships.
Enable multiple agents to log in at the same time, share access to customer histories, and assign conversations to the right colleagues. This setup improves internal collaboration, ensures smoother follow-up, and enhances customer satisfaction.
Provide 24/7 instant responses to customer enquiries with WeChat chatbots that require no coding skills.
Automate conversations to help customers navigate brand information, manage high volumes of messages, and reduce customer service costs. This improves both customer satisfaction and operational efficiency.
Use WeChat automation to set up keyword-triggered replies and auto-assignment rules that instantly answer common questions. Conversations can be routed to the right colleague for personalised follow-up, accelerating response times and reducing service workload.
By leveraging WeChat Business Account features, businesses can combine automated replies with human support, creating a seamless customer experience.
Access detailed WeChat messaging reports to understand customer behaviour, track enquiry trends, and measure service team workload. With actionable insights, you can optimise resources, refine your engagement strategy, and strengthen customer relationships.
A WeChat Business Account, also known as a WeChat Official Account, allows brands to interact directly with customers inside the WeChat ecosystem. With Omnichat, businesses can use their WeChat Business Account to manage conversations, run WeChat automation campaigns, and deploy chatbots for customer service. This helps improve efficiency, drive sales, and build stronger customer relationships. Book a free demo here to see how Omnichat supports WeChat integration for your business.
WeChat offers four types of Official Accounts: Subscription Account, Service Account, WeChat Work (Enterprise WeChat), and Mini Programs. For international businesses, only the WeChat Service Account (International Version) is available. To understand the differences and benefits in detail, check out our full WeChat Official Account Guide for Business.
Yes. With Omnichat’s WeChat automation features, you can set up chatbots, keyword auto-replies, and conversation assignments to handle enquiries around the clock. This reduces manual workload, speeds up response times, and provides customers with instant support while keeping your team available for more complex interactions.
WeChat Web and WeChat Desktop allow you to log in from a computer to manage chats, file sharing, and notifications. While these tools are helpful for individuals, businesses often need a more comprehensive solution to handle large volumes of WeChat messaging. Omnichat centralises WeChat with WhatsApp, Facebook, Instagram, and LINE into one platform for customer service teams. For setup instructions, see our guide on How to Use WeChat Web & WeChat Desktop on PC.
Omnichat is trusted by over 5,000 brands across Asia to unify customer communication. By connecting your WeChat Business Account with Omnichat, you can integrate WeChat Official Accounts with other major messaging apps, automate conversations, analyse customer data, and collaborate across teams. This creates a seamless experience that improves customer engagement and drives sales.
Achieve a 10x Increase in Conversion Rates
with a ROAS of over 100%
Our focus is on personalised 1-on-1 service, both pre- and post-sale, and on understanding our customers through data.
— Howell Wong, Regional Director of Transformation and Operations of SMCP
Thanks to its strategic deployment of Chat Commerce when the epidemic broke out, Sa Sa has stood out in a rapidly changing and highly competitive business environment, leads to 400% YoY growth in website sales!
– Hong Li, Director of eCommerce at Sa Sa International Holdings Limited
The highly sought-after Brow & Lip Wax Service is now available for online reservation through the official website as well as messaging apps, which has resulted in a significant increase in the booking rate by 30%!
– Sue Leung, Retail & Operations Manager of Benefit Cosmetics Hong Kong
With Omnichat, Timberland successfully directs online visitors to salespeople at physical stores and reach a 7x conversion rate.
– JJ, Senior Marketing Manager of Timberland (Hong Kong and Taiwan)
Leveraging the power of WhatsApp, FILA pushed on its digital transformation strategy by adopting Omnichat’s chat commerce solutions to deliver a complete and multi-faceted shopping experience, and its website conversion jumped by 3.5 times.
– Matthew Tam, eCommerce Manager of FILA
OSIM introduced ‘Online-merge-Offline’ (OMO) sales feature, achieving omni-channel retailing and 30% of conversion rate.
– Regina Ip, Marketing Manager of OSIM
Eu Yan Sang adopted a new retail approach ‘Online-merge-Offline’ to help deliver the omnichannel customer experience, and its Gross Merchandise Volume (GMV) has increased by 10 times.
– Vivian Chan, Senior Manager (E-Commerce) of Eu Yan Sang (HK) Limited
Leveraging Omnichat’s chat commerce solutions, Lukfook can automatically divert online customers’ enquiries to its jewellery consultants via WhatsApp Business, delivering a seamless and personalised shopping experience with warmth.
– Candy Tsui, Marketing Director of Lukfook Holdings
Kidsland(LEGO®️ Certified Store) introduced Omnichat’s OMO solution to provide personalised service, and earned $600k revenue in 2 weeks.
– Ching Yiu Lee, Chairman and CEO of Kidsland
Leveraging WhatsApp Chat Commerce, Venchi increased click rate by 5x and achieved sales by 2x in VIP Week.
– Alvin Tang, Regional E-commerce Manager
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Complete Ecosystem for Omnichannel Conversational Commerce
Official Partners
Supports eCommerce & CRM Integration
More Features
Integrate your data across different platforms and create automated personalized interactions.
Creating personalised customer social profiles by collecting and mapping identities from multiple channels.
Boost conversion rates by triggering in-site notifications based on customer page visits and dwell time.
Increase customer engagements through interactive games on WhatsApp, Facebook and LINE.
Create coupons to amplify conversion rates for marketing campaigns and VIP customers.
Broadcast messages to your WhatsApp, FB, and LINE targeted contacts. Get reports with opens, clicks, and revenue records.
Enhance customer support with automated messaging, marketing, and shopping experiences in a seamless manner.
Bind customers to specific sales representatives for 1 on 1 personalised service. Automatically calculate sales performance for revenue recognition.
Multiple stores and salespeople can collaborate using one WhatsApp / LINE official account, with the flexibility to customise message settings and customer allocation rules for each store.