Abandoned Cart Remarketing
Automatically send WhatsApp, LINE, Facebook messages to remind customers of unchecked items.
Higher conversion rate of chat commerce than other channels
website sales in the first quarter of 2022
enquiries are handled by automated chatbot
Sa Sa is a leading beauty product retailing group in Asia, running one-stop cosmetics specialty stores and selling diverse quality products. Sa Sa operates more than 200 retail stores in Asia, as well as provides customers with convenient shopping experience across multiple online platforms.
By recording, integrating and analysing customer data, Sa Sa segments its customers and achieves precision marketing. The conversion rate of conversational commerce is 1000%+ higher than other channels.
Sa Sa is able to build a more comprehensive customer database through online and offline data integration. The most important is that we can make use of big data to recommend their preferred products.
Integrate multiple communication channels
By integrating WhatsApp, Facebook Messenger and Website Live Chat into Omnichat, Sa Sa can easily manage messages on one single platform, and establish a more effective two-way communication with customers.
Utilise automated Chatbot
To increase customer satisfaction levels, Sa Sa set up Chatbot and Keyword Auto Reply to provide timely responses. The system automatically forwarded customers’ special enquiries to Sa Sa’s professional beauty consultant team for follow-up. After working with Omnichat, 50% of enquiries are handled via automation and there was a 57% decrease in customer waiting times. With such remarkable results, Sa Sa has been selected as Meta’s success story in 2021.
Sa Sa integrated all customer touch points, merging online and offline communications and sales. E-commerce stores and social commerce (such as WhatsApp & Facebook Messenger) , and brick and mortar stores complement each other perfectly.
Leveraging Omnichat to improve marketing effectiveness, Sa Sa has achieved remarkable results, including:
Automatically send WhatsApp, LINE, Facebook messages to remind customers of unchecked items.
Centralised management of omni-channel messages from WhatsApp, FB, IG, LINE, WeChat to website live chat.
Customer profiles such as Purchase record, Shopping cart, and WhatsApp contact can be checked from Omnichat system, facilitating team collaboration.
The greatest advantage of chat commerce is to retain customers. If we continue our conversations with customers, we will not lose the business that originally belonged to us.
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