Abandoned Cart Remarketing
Automatically send WhatsApp, LINE, Facebook messages to remind customers of unchecked items.
Increased website conversion rate
Reached by using Abandoned Cart Remarketing
Connected online and offline
Established in Italy in 1911, the international sportswear giant FILA has become one of the most beloved and renowned sports brands with its heritage Italian design DNA, impeccable quality, true innovation, and extraordinary beauty.
Omnichat supported FILA to collect and track customer big data, including browsing behaviour and preferences, for precision marketing. During Double 11 Campaign, FILA’s website conversion rate increased by 3.5 times in one week.
Online special offers such as free delivery, 7-day unconditional refund are highlighted in the messages to drive the attractiveness. Sending out the first reminder message in WhatsApp has contributed a conversion rate of 26% and a ROAS of 65.
Omnichat can send automated messages to remind customers of unchecked items at the scheduled time via WhatsApp. The first WhatsApp reminder message brought FILA a conversion rate of 26% and a ROAS of 65
Through Omnichat, FILA launched limited-time offers during 11.11 Shopping Festival, driving customers to enter the website and shop, and the conversion rate increased by 3.5 times in just one week.
Driving traffic from online to offline, WhatsApp coupons were provided as incentives for VIPs to visit FILA’s brand-new brick-and-mortar store. With Omnichat, the performance of coupon redemption and usage is visible at a glance, which helps to formulate a more effective remarketing strategy.
By introducing WhatsApp chat commerce, FILA achieved a converion rate of 26% and ROAS reached 65 via Omnichat’s abandoned cart remarketing. The conversion rate of website also increased by 3.5 times.
Automatically send WhatsApp, LINE, Facebook messages to remind customers of unchecked items.
Centralised management of omni-channel messages from WhatsApp, FB, IG, LINE, WeChat to website live chat.
Partnering with Omnichat, the conversion rate of completed transactions within the period increased by 3.5 times in a week. The extraordinary result proves that Omnichat helps to accelerate the customer’s shopping process, and also increase conversions.
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