Broadcast
Broadcast WhatsApp, Facebook, LINE messages to target audience. Reports for reviewing revenue and click-through rate results are generated automatically.
message open rate
of time has been saved for sales
DCH Motors, the leading motor dealer and distributor for brands such as Bentley, Honda, Nissan, NETA, Isuzu, and YuTong, is one of the largest automotive service groups in Hong Kong. Their services encompass car rental and leasing, maintenance and repairs, after-sales service, car beauty, auto parts and accessories sales, and the Hong Kong Car Owners’ Club.
Omnichat’s OMO (Online-Merge-Offline) omnichannel sales solution breaks the boundaries between online and offline, and ensures no sales leads are overlooked, driving business growth for DCH Motors.
Omnichat’s OMO sales solution allows customers to reach out to sales personnel on WhatsApp anytime, anywhere, ensuring they receive a warm and attentive service experience.
From brand discovery and product purchase to after-sales service, DCH Motors efficiently acquired new customers and built loyalty among existing ones through WhatsApp.
DCH Motors has utilised WhatsApp Broadcast to send bulk messages to customers, precisely targeting them at various stages of their journey, including welcome offers, test drive promotions, exclusive VIP discounts, and maintenance reminders, which facilitates meaningful customer engagement both before and after-sales.
By setting up automated chatbots and keyword auto-replies, DCH Motors can provide immediate responses and quickly address common questions through pre-stored replies even without human customer service online, saving one-third of the sales personnel’s time.
Seamlessly integrating Omnichat with their CRM system, DCH Motors can access customer membership information in Omnichat’s backend and thus engaging with customers through meaningful conversations.
By adopting Omnichat’s WhatsApp business solution, DCH Motors has constructed a one-stop customer journey that caters to customer requirements and expectations. The focus on delivering personalised service aims to enhance satisfaction, ultimately driving digital transformation in the highly competitive automotive market!
The effectiveness of WhatsApp Broadcast messages is impressive, with an open rate as high as 80% and a click rate of 10%!
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