enquiries are handled by automated Chatbot
increased booking rate
increase engagements
With a global presence of over 3,000 BrowBars, and a team of 5,000 adept beauty service professionals across 59 countries, Benefit not only tends to our eyebrow needs but also encourages us to embrace our confidence and have fun.
Through Omnichat, Benefit has leveraged WhatsApp as one of its brow and lip wax service booking channels, bringing more convenience to customers.
By integrating Omnichat into the service booking system, Benefit enhanced the customer journey, providing them with a direct means of interacting with the brand and receiving prompt responses. The official launch of WhatsApp in January has already yielded remarkable results, with a 30% increase in the booking rate.
Benefit has integrated its service appointment API with Omnichat, which enables automated broadcast of appointment confirmation and notification messages via WhatsApp, without the need for manual handling. Moreover, WhatsApp provides Benefit with an efficient platform to manage appointments and communicate with customers in real-time.
Omnichat’s coupon module was utilised to redirect traffic from online to offline channels and attract new Benefit subscribers of Facebook Recurring Notifications. This feature enables brands to send free messages to customers who have subscribed, ensuring effective communication and engagement.
Benefit utilised Omnichat to automatically distribute its branded WhatsApp stickers to customers for holidays and special occasions through a QR code and link.
WhatsApp allows customers to schedule or modify bookings and inquire about service details at their convenience, increasing the booking rate by 30%.
The marketing capabilities of Omnichat, including game modules and a WhatsApp Sticker Pack, have significantly amplified our brand awareness and fostered customer loyalty, leading to a remarkable 200% increase in business year-over-year.
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