Enhance the performance of your WhatsApp, Facebook, and Instagram ads through comprehensive tracking of the customer journey.
Track your ad performance without any data gaps. From chat-based orders and website purchases to in-store sales and cross-channel interactions, every conversion is captured
Send conversion events, audiences, and values back to the Meta ad platform. This enhances your ad targeting through machine learning, resulting in higher conversions
Use conversion data to create custom audiences for retargeting, or expand your reach with lookalike audiences to connect with an even more targeted customer base
By integrating Omnichat’s Cross-Channel Connector (OmniLink) feature, you can unify your customer data from Facebook, Instagram, and WhatsApp.
This allows you to evaluate and improve your Meta ad performance based on customers’ WhatsApp interactions.
Want to drive customers to your physical stores through ads but struggling to track the results?
Omnichat’s cross-channel connector and social media tools break down the barriers between online and offline, allowing you to track performance and optimise ads seamlessly across both digital and physical channels.
Track the effectiveness of your message ad performance. Once a customer initiates a conversation, you can track everything—from website purchases and chat-based orders to other conversion actions.
Conversion events, values, and audiences are automatically sent back to the ad platform, giving you more accurate insights into your ad performance.
Track more than just online orders!
No coding required—easily define social interactions as “conversions” in Omnichat to evaluate your ad performance.
Common conversions include:
Transform your converted customers into custom audiences for powerful retargeting in your future ad campaigns.
You can also expand these custom audiences into lookalike audiences, allowing you to precisely reach new, highly targeted customer segments.
Optimise your ad targeting and drive higher conversions with detailed tracking and real-time data feedback.
Quickly reach new high-conversion potential customers by creating lookalike audiences.
Many customers reach out with questions after seeing an ad and then proceed to purchase. Omnichat seamlessly integrates data from ads, conversations, and website purchases, allowing you to track the entire process—whether it’s through one-on-one customer service guidance or chatbot auto-responses.
You can use online ads to offer in-store gift vouchers or discounts. When customers redeem these offers in-store, their conversion behaviour will be reported back to Meta Ads, enhancing performance tracking and improving ad targeting through machine learning.
Meta ads can direct customers to book appointments on WhatsApp. Once the booking is completed, the conversion event and its value will be automatically reported back to Meta Ads.
Guide customers from FB/IG ads to place orders via WhatsApp or LINE. Once the order is placed, the order value and conversion event will be automatically reported back to Meta Ads.
Achieve a 10x Increase in Conversion Rates
with a ROAS of over 100%
With Omnichat, Timberland successfully directs online visitors to salespeople at physical stores and reach a 7x conversion rate.
– JJ, Senior Marketing Manager of Timberland (Hong Kong and Taiwan)
Leveraging the power of WhatsApp, FILA pushed on its digital transformation strategy by adopting Omnichat’s chat commerce solutions to deliver a complete and multi-faceted shopping experience, and its website conversion jumped by 3.5 times.
– Matthew Tam, eCommerce Manager of FILA
Eu Yan Sang adopted a new retail approach ‘Online-merge-Offline’ to help deliver the omnichannel customer experience, and its Gross Merchandise Volume (GMV) has increased by 10 times.
– Vivian Chan, Senior Manager (E-Commerce) of Eu Yan Sang (HK) Limited
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Complete Ecosystem for Omnichannel Conversational Commerce
Official Partners
Supports eCommerce & CRM Integration
Other Features
Creating personalised customer social profiles by collecting and mapping identities from multiple channels.
Boost conversion rates by triggering in-site notifications based on customer page visits and dwell time.
Increase customer engagements through interactive games on WhatsApp, Facebook and LINE.
Create coupons to amplify conversion rates for marketing campaigns and VIP customers.
Broadcast messages to your WhatsApp, FB, and LINE targeted contacts. Get reports with opens, clicks, and revenue records.
Enhance customer support with automated messaging, marketing, and shopping experiences in a seamless manner.
Bind customers to specific sales representatives for 1 on 1 personalised service. Automatically calculate sales performance for revenue recognition.
Multiple stores and salespeople can collaborate using one WhatsApp / LINE official account, with the flexibility to customise message settings and customer allocation rules for each store.