Meta Ads Platform Integration

Enhance the performance of your WhatsApp, Facebook, and Instagram ads through comprehensive tracking of the customer journey.

Trusted by 5000+ Clients Worldwide
Track and Optimise Your Facebook, Instagram, and WhatsApp Ad Performance

Track Conversions Seamlessly

Track your ad performance without any data gaps. From chat-based orders and website purchases to in-store sales and cross-channel interactions, every conversion is captured

Boost Conversion Rates

 

Send conversion events, audiences, and values back to the Meta ad platform. This enhances your ad targeting through machine learning, resulting in higher conversions

Build Targeted Audiences

 

Use conversion data to create custom audiences for retargeting, or expand your reach with lookalike audiences to connect with an even more targeted customer base

Meta Ads Cross-Channel Conversion Tracking
Accelerate Your Ad Optimisation

Break through social boundaries—use WhatsApp data to optimise Your Meta ads

By integrating Omnichat’s Cross-Channel Connector (OmniLink) feature, you can unify your customer data from Facebook, Instagram, and WhatsApp.

This allows you to evaluate and improve your Meta ad performance based on customers’ WhatsApp interactions.

Bridge the Gap Between Online and Offline—also Track In-Store Conversions

Want to drive customers to your physical stores through ads but struggling to track the results?

Omnichat’s cross-channel connector and social media tools break down the barriers between online and offline, allowing you to track performance and optimise ads seamlessly across both digital and physical channels.

Comprehensive Ad Performance Tracking

Track the effectiveness of your message ad performance. Once a customer initiates a conversation, you can track everything—from website purchases and chat-based orders to other conversion actions.

Conversion events, values, and audiences are automatically sent back to the ad platform, giving you more accurate insights into your ad performance.

Customise Conversion Actions

Track more than just online orders!

No coding required—easily define social interactions as “conversions” in Omnichat to evaluate your ad performance.

Common conversions include:

  • Completing a reservation
  • Claiming a coupon
  • Receiving a coupon
  • Participating in interactive games
  • Completing WhatsApp Forms 

Build Targeted Ad Audiences

Transform your converted customers into custom audiences for powerful retargeting in your future ad campaigns.

You can also expand these custom audiences into lookalike audiences, allowing you to precisely reach new, highly targeted customer segments.

Increase Conversion Rates

Optimise your ad targeting and drive higher conversions with detailed tracking and real-time data feedback.

Quickly reach new high-conversion potential customers by creating lookalike audiences.


Common Use Cases for Meta Ads Integration

Purchase After a Conversation

Many customers reach out with questions after seeing an ad and then proceed to purchase. Omnichat seamlessly integrates data from ads, conversations, and website purchases, allowing you to track the entire process—whether it’s through one-on-one customer service guidance or chatbot auto-responses.

Drive In-Store Purchases with Online Ads

You can use online ads to offer in-store gift vouchers or discounts. When customers redeem these offers in-store, their conversion behaviour will be reported back to Meta Ads, enhancing performance tracking and improving ad targeting through machine learning.

FB/IG Ads to WhatsApp Appointments

Meta ads can direct customers to book appointments on WhatsApp. Once the booking is completed, the conversion event and its value will be automatically reported back to Meta Ads.

Place Orders Through Social Media Conversations

Guide customers from FB/IG ads to place orders via WhatsApp or LINE. Once the order is placed, the order value and conversion event will be automatically reported back to Meta Ads.

Achieve a 10x Increase in Conversion Rates
with a ROAS of over 100%

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Complete Ecosystem for Omnichannel Conversational Commerce 

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Supports  eCommerce & CRM Integration

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