One-stop Customer Service System
Centralised management of omni-channel messages from WhatsApp, FB, IG, LINE, WeChat to website live chat.
enquires handled by automated Chatbot
message open rate
With over 35 years of established presence in Hong Kong, OPTICAL 88 has solidified its position as a leading optical retail, vision and hearing care specialist, with a footprint spanning China and Southeast Asia. Committed to maintaining its core mission of safeguarding vision and hearing health, OPTICAL 88 is dedicated to offer a wide range of comprehensive examinations and assessments tailored for customers of all ages.
The implementation of Omnichat’s solutions has empowered OPTICAL 88 to create seamless customer journeys that bridge both online and offline touchpoints, significantly boosting customer engagement.
We have observed that regardless of demographic, our customers overwhelmingly prefer the immediacy and interactivity of WhatsApp over traditional email communications, resulting in up to 26% click-through rate on our messages.
WhatsApp Broadcast allows OPTICAL 88 to maintain consistent customer engagement through regular updates and appointment reminders. By utilising WhatsApp coupon module, customers can effortlessly click on links to claim exclusive coupons for in-store use, significantly elevating conversion rates.
Leveraging 24/7 chatbot to efficiently manage routine customer enquiries, customer service representatives can concentrate on more complex cases, fostering more meaningful interactions with customers.
The keyword auto-reply feature provides instant, accurate responses. Whether customers need to modify bookings or locate stores, they can receive immediate updates about their booking status once inputting the related keywords, enhancing both operational efficiency and customer satisfaction.
By adopting Omichat’s WhatsApp business solution, OPTICAL 88 has embarked on a comprehensive digital transformation journey for enhanced operational efficiency and system modernisation.
Centralised management of omni-channel messages from WhatsApp, FB, IG, LINE, WeChat to website live chat.
By integrating omnichannel chatbots with our social media strategy, particularly for Facebook comment auto-replies, we have facilitated engaging social media campaigns while effectively driving online traffic to our physical stores.
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