Click-through rate of Broadcast
enquiries handled by automated Chatbot
Established in 1993, Vita Green Group has achieved remarkable success in the health supplement industry. With three GMP-certified pharmaceutical factories, over 150 retail stores and counters, and a vast network of more than 8,000 global sales points, proving that the company is undoubtedly one of the recognised leaders in the field.
Its brands also include Doctor’s Choice, NATURO VITA, Waton and also Tea Château which provide a unique and enriching healthy tea experience.
Through Omnichat, Vita Green is able to open up new avenues for sales but also significantly enriches the overall customer experience.
When a customer completes a transaction, the system records the performance of each branch or colleague through WhatsApp. This performance tracking function thus facilitating commission calculation is the critical reason for Vita Green to choose Omnichat as the omni-channel system integration solution.
The utilisation of Vita Green’s WhatsApp Business API account plays a pivotal role in frontline store staff for sales purposes.
Upon a customer’s entry into Vita Green’s WhatsApp, the system seamlessly connects them with a salesperson from a Vita Green store, allowing the colleague to fully comprehend the customer’s needs and offer tailored product recommendations.
Use the same WhatsApp number for marketing, sales and customer service purposes, enabling centralised management and fostering efficiency within the group.
Through Omnichat, Vita Green blasted out marketing promotional WhatsApp messages in one go, achieving a delivery rate of over 90% and a click-through rates of up to 50%!
With WhatsApp coupons, the Group can drive traffic to both physical stores and websites, bridging the gap between online and offline.
Vita Green handled more than 40,000 enquiries through Omnichat in just three months, 96% of which came from WhatsApp, and more than 60% of the enquiries were automatically handled by Chatbot.
Vita Green Group has used WhatsApp Broadcast to deliver massive marketing offers with click-through rates of up to 50% and delivery rates surpassing 90%.
Centralised management of omni-channel messages from WhatsApp, FB, IG, LINE, WeChat to website live chat.
Vita Green has used WhatsApp Broadcast to disseminate marketing offers to a wide customer base, achieving an impressive click-through rate (CTR) of up to 50%.
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