Chatbot Automation
Open Rate
First opened in 1998, iORA is dedicated to offer good-quality wardrobe essentials for modern-day women and men that complete the look for all seasons and occasions. Aiming to provide a seamless shopping experience for customers, iORA has adopted Omnichat’s conversational commerce solutions to communicate with customers via messaging apps across Singapore and Malaysia markets.
Leveraging WhatsApp commerce step by step, iORA has recently adopted an ‘Online-merge-Offline’ business strategy to get more subscribers and encourage offline customers to purchase online.
With the rising trend of “Online-merge-Offline Retail” in APAC market, we can divert traffic across online and offline seamlessly and increase the overall conversions, thus providing a better customer shopping experience, by using Omnichat’s chat commerce solutions.
Aiming to build brand awareness and loyalty for holidays and special occasions, iORA blasted out WhatsApp mass messages with the promotional video embedded to their VIP. The WhatsApp broadcast message for the Mother’s day campaign achieved a 75% open rate, much higher than traditional communication channels such as emails and SMS.
With Omnichat, the group has integrated and managed all instant messaging platforms, including Official WhatsApp Business API, Facebook, Instagram and Website live chat, in one place.
Automated chatbot and keyword auto-reply have been set up to provide customers with prompt responses, and more than 80% of enquiries are currently handled by the 24/7 chatbot, improving the efficiency of customer care.
iORA implemented the automated chatbot and keyword auto-reply to ensure customers receive prompt responses. Currently, the 24/7 chatbot handles over 80% of inquiries efficiently.
Centralised management of omni-channel messages from WhatsApp, FB, IG, LINE, WeChat to website live chat.
Customer profiles such as Purchase record, Shopping cart, and WhatsApp contact can be checked from Omnichat system, facilitating team collaboration.
We can now handle all the customer enquires from various messaging channels on Omnichat, the all-in-one chat commerce platform, and the Chatbot has already helped us to deal with over 80% of enquiries, reducing customer support response times as well as improving customer satisfaction.
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